freeda*: the next generation of free-from food.
Premium biscuits and muesli designed for consumers with complex food sensitivities: allergen-free, nickel tested, low histamine and low FODMAP.
info@nuhpro.com
Free-from is evolving.
Consumers are no longer looking only for gluten-free or lactose-free alternatives. A growing segment is searching for products that address multiple dietary restrictions at once — without sacrificing taste, texture or everyday usability.
Complex sensitivities
Shoppers managing several restrictions at once, not just one.
Everyday products
Breakfast and snacking occasions, not occasional specialty buys.
Premium taste expectations
Free-from is no longer forgiven for tasting like a substitute.
freeda* is built for this new generation of free-from consumers.
Why freeda* is different.
Allergen-free
Developed without major allergens to support consumers with multiple dietary restrictions.
Nickel tested
Each relevant product is developed with ingredient selection and analytical testing for nickel content.
Low histamine
Formulated with attention to ingredients commonly relevant for histamine-sensitive consumers.
Low FODMAP
Designed for digestive-friendly everyday use, without turning food into a medical substitute.
Clean-label
Simple, understandable ingredients and no unnecessary complexity.
Retail-ready categories
Starting with biscuits and muesli: familiar, easy-to-place categories with strong everyday consumption potential.
Initial product range
Biscuits
Free-from biscuits designed for everyday snacking, breakfast, tea time and lunchbox occasions.
Muesli
Clean, functional breakfast products for consumers looking for a more inclusive free-from option.
Future development: snacks, sweet bakery products, pantry items and selected savory products.
Built for retailers and distributors.
Clear category differentiation
freeda* goes beyond traditional free-from by combining allergen-free positioning with nickel testing, low histamine and low FODMAP formulation.
Strong consumer need
Designed for consumers who struggle to find products that meet multiple dietary needs at once.
Premium positioning
Not a compromise product. freeda* is designed to feel modern, joyful and shelf-worthy.
Scalable platform
Starting from biscuits and muesli, with a roadmap across multiple free-from categories.
Testing and transparency
freeda* is developed with a controlled approach to ingredient selection, supplier work and laboratory verification. We avoid vague claims and focus on measurable product standards.
Nickel tested does not mean nickel free. It means we test and communicate responsibly.
Born inside NUHPRO
NUHPRO is an Italian FoodTech company building a Food as Medicine platform through specialized consumer brands. Our mission is to create clean-label nutritional solutions designed around real physiological needs and made for everyday life.
- FoodTech company
- Specialized consumer brands
- Clean-label formulation
- Functional nutrition expertise
- EU-based product development
Interested in bringing freeda* to the UK market?
We are currently looking for selected UK distributors, retail buyers and commercial partners for the launch of freeda*.
For distribution, retail, import and buyer enquiries, please contact: info@nuhpro.com
Free-from food, without the fear of compromise.
freeda* is ready to open a new space in the free-from category: products that are inclusive, tested, premium and made for real everyday eating.